"Our business delivered another outstanding performance in the second quarter of 2024."
— Emmanuel Babeau
03Detailed Report
PM
Company PM
Period
Q2 2024
CurrencyUSD
Report TypeQuarterly Earnings
GeneratedJun 16, 2026
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Executive Summary
PMI delivered another period of solid to strong operating performance in Q2 2024, led by continued momentum across its smoke-free portfolio and a combustible portfolio that benefited from pricing discipline and cost efficiencies. Organic net revenue rose 9.6% in Q2 (5.6% in reported dollars) as shipment growth (+2.8%) combined with favorable mix and higher pricing supported margin expansion. Smoke-free remains the growth engine with organic net revenue up 18% and gross profit up 22% in H1, while IQOS and ZYN contributed to double-digit organic OI growth of 12.5% in Q2 and 13.1% in H1. Management underscored ongoing deleveraging and cost efficiency initiatives that drove 230 bps of organic OI margin expansion, even in the face of currency headwinds exceeding 12% for H1.
In response to the first-half momentum, PMI raised full-year guidance across organic dimensions and adjusted EPS (currency-neutral and USD). The company now targets approximately $15 billion in smoke-free net revenue for 2024, with organic net revenue growth of roughly 7.5% to 9% and organic OI growth of 11% to 13%. Management also signaled a stronger H2 trajectory for IQOS IMS, ZYN volumes, and operating cash flow, while flagging Taiwan regulatory delays as a key, one-off headwind to IMS adjustments. The multi-category strategy—IQOS, ZYN, and VEEV—along with international expansion (90 markets, 36.5 million adult users at June 30) positions PMI to sustain a high-quality growth path into 2024-2026, albeit with notable regulatory and execution risks that require monitoring for investors.
Key Performance Indicators
Revenue
Increasing
9.41B
QoQ: 6.98% | YoY: 4.91%
Gross Profit
Increasing
5.87B
62.36% margin
QoQ: 4.79% | YoY: 2.21%
Operating Income
Increasing
3.50B
QoQ: 28.82% | YoY: 31.24%
Net Income
Increasing
2.41B
QoQ: 12.01% | YoY: 53.44%
EPS
Increasing
1.54
QoQ: 11.59% | YoY: 52.48%
Revenue Trend
Margin Analysis
Financial Highlights
Q2 Revenue: $9.4067B; YoY +4.9%, QoQ +6.98%; Gross Profit: $5.866B; YoY +2.21%, QoQ +4.79%; Operating Income: $3.495B; YoY +31.24%, QoQ +28.82%; Net Income: $2.406B; YoY +53.44%, QoQ +12.01%; EPS: $1.54; YoY +52.48%, QoQ +11.59%; Gross Margin: 62.36%; Operating Margin: 37.15%; Net Margin: 25.58%; EBITDA: $4.01B; OI Margin (organic): +230 bps H1; Free Cash Flow: $4.262B; CFO: $4.632B; Capex: $(0.37)B; Free Cash Flow Yield (per share): $2.74; Cash at end: $4.876B; Net Debt: $44.263B; Total Debt: $49.139B; Equity (Stockholders’ Equity): $(9.744)B; Negative book value; Payout Ratio: 84.2%; Dividend Yield: 1.29%; Current Ratio: 0.94; Quick Ratio: 0.52; HTU shipments: 35.5B units in Q2; HTU IMS Volume: 12.9B units (four-quarter moving average); ZYN US shipments: 135.1M cans in Q2; PMI expects HTU shipment volume around 140B for the year; 36.5M SFP users as of June 30; 90 markets covered; Organic Net Revenue Growth for Smoke-Free: +18% in H1; Organic Gross Profit for Smoke-Free: +22%; ZYN U.S. growth circa +50% in H1; IQOS IMS growth outside Europe around +14% YTD; Currency headwind >12% in H1; 2024 EPS guidance: $6.33-$6.45 (currency-adjusted)
Income Statement
Metric
Value
YoY Change
QoQ Change
Revenue
9.41B
4.91%
6.98%
Gross Profit
5.87B
2.21%
4.79%
Operating Income
3.50B
31.24%
28.82%
Net Income
2.41B
53.44%
12.01%
EPS
1.54
52.48%
11.59%
Key Financial Ratios
Gross Profit Margin
Excellent
62.40%
Gross profit margin is exceptional, indicating strong pricing power and operational efficiency
Operating Profit Margin
Excellent
37.20%
Operating margin is exceptional, indicating strong pricing power and operational efficiency
Net Profit Margin
Excellent
25.60%
Net profit margin is exceptional, indicating strong pricing power and operational efficiency
Return on Assets
Fair
3.66%
Return on assets is acceptable but below top-tier companies
Return on Equity
Weak
-0.25%
Return on equity suggests inefficient capital allocation
Current Ratio
Concern
0.94
Current ratio below safe levels, potential liquidity risk
Debt to Equity
Conservative
-5.04
Debt-to-equity shows conservative leverage and low financial risk
P/E Ratio
Fair Value
16.36x
P/E ratio in line with market averages
Price to Book
Undervalued
-16.16x
Trading below book value, potential value opportunity or distressed
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