Stitch Fix reported QQ2 2024 net revenue of $330.4 million, down 18% year over year and 9% quarter over quarter, as the company continues its transition from top-line growth to profitability and cash-flow discipline. Management framed the results within a deliberate turnaround plan anchored by three priorities: strengthen the foundation of the business, reimagine the client experience to attract higher lifetime value customers, and develop a longer-term strategy to sustain growth. Despite the revenue decline, Stitch Fix delivered gross margin expansion (43.4% in the quarter, up 250 basis points year over year) driven by product-margin strength, better inventory health, and transportation leverage, alongside ongoing cost management (SG&A reductions amounting to over $370 million since Q3 2022). The company posted a positive adjusted EBITDA of $4.4 million, while free cash flow remained negative at $26.1 million in Q2, reflecting timing of inventory receipts. Management projects a path back to profitability through continued leverage in the cost structure, inventory optimization, and a higher-quality client base. For the full year, Stitch Fix guided revenue between $1.29 billion and $1.32 billion and adjusted EBITDA of $10 million to $20 million, with gross margins around 44% and advertising about 8% of revenue. The tone of the call emphasized a disciplined marketing approach, a stronger private-brand portfolio, a more engaging onboarding experience, and the reinvestment in CRM and data-driven personalization as levers to stabilize and eventually re-accelerate growth. Investors should monitor active-client trends, conversion metrics, marketing ROI, inventory efficiency, and the tempo of the onboarding and customer-engagement initiatives as leading indicators of a return to growth and improved profitability.