In Q3 2025, NIKE Inc (NKE) reported revenues of $11.27 billion, reflecting a significant year-over-year decline of 9.33%. This decrease was attributed to challenging market conditions and heightened competition, particularly in Greater China. The company's gross profit margin fell to 41.5%, resulting in a gross profit of $4.68 billion, a drop of 15.95% year-over-year. Despite these hurdles, management emphasized ongoing investments in brand marketing and product innovation, reiterating their commitment to increasing the product portfolio's breadth. CEO Elliott Hill articulated that leading with sport remains central to NIKE's strategy, leveraging storytelling and community engagement to rejuvenate the brand. Management's focus on elevating the integrated marketplace will be crucial as the company aims to navigate through these turbulent times.