In Q3 2024, McDonald's Corporation (MCD) reported revenue of $6.87 billion, reflecting a 2.72% increase year-over-year (YoY) and a 5.92% rise quarter-over-quarter (QoQ), which indicates resilience amidst a challenging quick-service restaurant (QSR) landscape. Despite maintaining positive sales growth in the US, the company faced significant external pressures, including a temporary setback related to food safety concerns. Management has emphasized a commitment to restoring customer trust while implementing strategies focused on affordability and value, crucial for driving customer traffic. The $5 Meal Deal initiative notably contributed to positive guest counts, particularly within the low-income demographic, showcasing McDonald's continued efforts to connect with its consumer base effectively.