EPS of $1.37 increased by 43.8% from previous year
Gross margin of 36.4%
Net income of 42.22M
"Revenue increased 19% compared to the prior year to $505 million, driven by sales from the 64 new stores opened over the last 12 months and consolidated same-store sales growth of 8.4%." - John Hazen, CEO
Boot Barn Holdings Inc (BOOT) QQ2 2026 Earnings Review: 19% Revenue Growth, TAM Expansion to $58B, and Store-First Growth Path to 1,200 Stores
Executive Summary
Boot Barn delivered a robust second quarter, underscored by broad-based strength across channels and geographies. Revenue rose 19% year over year to $505.4 million, driven by 64 new stores opened in the last 12 months and consolidated same-store sales growth of 8.4%. Merchandise margin expanded 80 basis points, contributing to an EBITDAR margin of 11.2% and an earnings per diluted share of $1.37, up 44% from the prior-year period. Management reinforced a Stores-First growth model, reasserted a larger total addressable market (TAM) of $58 billion from $40 billion, and reiterated a long-term store count target of 1,200 with a 12-15% annual unit growth cadence. The quarter also highlighted accelerating online/digital momentum (e-commerce comps +14.4%; bootbarn.com high-teens online growth) and the strategic roll-out of exclusive brand websites (Hawx, Cody James) to drive brand storytelling and future store traffic. With inflationary pressures moderated via partial cost mitigation and a guarded pricing stance ahead of the holiday season, Boot Barn projected full-year revenue of $2.235 billion and EPS of $7.15, alongside capex guidance of $125-130 million and a 26% tax rate. While near-term macro headwinds persist, the combination of improving merchandising, ongoing exclusive-brand penetration (41%), and AI-enabled omnichannel enhancements position Boot Barn to sustain a favorable growth trajectory into 2026 holiday season and beyond.
Key Performance Indicators
Revenue
505.40M
QoQ: 0.26% | YoY:18.69%
Gross Profit
184.15M
36.44% margin
QoQ: -6.63% | YoY:20.47%
Operating Income
56.42M
QoQ: -20.22% | YoY:41.13%
Net Income
42.22M
QoQ: -20.94% | YoY:43.48%
EPS
1.38
QoQ: -21.14% | YoY:43.75%
Revenue Trend
Margin Analysis
Key Insights
Revenue: $505.4 million, up 19% YoY; QoQ up 0.3% (Q2 FY2026). - Gross margin: 36.4% (up ~50 bps YoY; gross profit $184.149 million). - Operating income: $56.423 million (11.2% of sales, up from 9.4% YoY). - Net income: $42.222 million; EPS (diluted) $1.37 (up 44% YoY). - Inventory: $855.1 million, up 20% YoY. - Cash & equivalents: $64.7 million; cashless revolver: $0 drawn; total debt: $667.95 million; net debt: $603.22 million. - SG&A: $127.726 million (25.3% of net sales; 120 bps favorable vs prior year). - E-commerce: online comps +14.4%; online share of online sales from bootbarn.com ~75% and online activity skewed toward exclusive brands (Hawx, Cody James). - New stores: 64 opened in the last 12 months; 70 opened in FY26; average new store sales ~ $3.2 million with payback <2 years. - TAM expansion: $58 billion from $40 billion; long-term US store count target raised to 1,200. - Guidance: Full-year net sales $2.235 billion; EPS $7.15; Q3 sales ~$700 million; Q3 EPS $2.59; capex $125-130 million; tax rate 26%. - Exclusive brands: penetration at 41%, up 290 bps in the quarter. - Tariff management: partial cost mitigation; planned price increases on exclusive brands after holidays if tariffs persist.
Financial Highlights
- Revenue: $505.4 million, up 19% YoY; QoQ up 0.3% (Q2 FY2026). - Gross margin: 36.4% (up ~50 bps YoY; gross profit $184.149 million). - Operating income: $56.423 million (11.2% of sales, up from 9.4% YoY). - Net income: $42.222 million; EPS (diluted) $1.37 (up 44% YoY). - Inventory: $855.1 million, up 20% YoY. - Cash & equivalents: $64.7 million; cashless revolver: $0 drawn; total debt: $667.95 million; net debt: $603.22 million. - SG&A: $127.726 million (25.3% of net sales; 120 bps favorable vs prior year). - E-commerce: online comps +14.4%; online share of online sales from bootbarn.com ~75% and online activity skewed toward exclusive brands (Hawx, Cody James). - New stores: 64 opened in the last 12 months; 70 opened in FY26; average new store sales ~ $3.2 million with payback <2 years. - TAM expansion: $58 billion from $40 billion; long-term US store count target raised to 1,200. - Guidance: Full-year net sales $2.235 billion; EPS $7.15; Q3 sales ~$700 million; Q3 EPS $2.59; capex $125-130 million; tax rate 26%. - Exclusive brands: penetration at 41%, up 290 bps in the quarter. - Tariff management: partial cost mitigation; planned price increases on exclusive brands after holidays if tariffs persist.
Income Statement
Metric
Value
YoY Change
QoQ Change
Revenue
505.40M
18.69%
0.26%
Gross Profit
184.15M
20.47%
-6.63%
Operating Income
56.42M
41.13%
-20.22%
Net Income
42.22M
43.48%
-20.94%
EPS
1.38
43.75%
-21.14%
Key Financial Ratios
Net Income vs. Revenue
Expense Breakdown
Management Commentary
- Growth and store expansion: John Hazen stated, "During the quarter, revenue increased 19% compared to the prior year to $505 million, driven by sales from the 64 new stores opened over the last 12 months and consolidated same-store sales growth of 8.4%." (Q2 FY2026 Earnings Call) - New-store economics: Hazen noted, "We estimate new stores on average will generate approximately $3.2 million in annual sales and pay back their initial investment in less than 2 years." - TAM and store-count ambition: Hazen explained, "the market is substantially larger than our prior estimate, and we now believe that our total addressable market has expanded from $40 billion to $58 billion" and added, "the U.S. store count can reach 1,200 stores" with 12%-15% annual new-unit openings. - Omnichannel performance: Jim Watkins highlighted, "e-commerce comp sales grew 14.4% and bootbarn.com, which is approximately 75% of our online sales, comp positive high teens." He also discussed AI-assisted site enhancements and a Cassidy assistant to support store teams. - Exclusive brands and margins: Hazen noted, "merchandise margin increased 80 basis points⦠exclusive brand penetration increased 290 basis points to 41% of sales." He also described pricing strategy to mitigate tariffs, with forthcoming price increases on exclusive brands after holidays if tariffs persist. - Online channels and brand websites: The transcript shows emphasis on Hawx and Cody James exclusive-brand sites, with John stating the goal to tell stories on dedicated sites and drive traffic back into Boot Barn stores. - Guidance and outlook: Watkins provided the bridge to the back half, explaining that management modeled a cautious 2%+ comp for the second half with macro headwinds, and that the company will lift prices selectively in exclusive brands to preserve margins post-holiday. - Competitive and promotional environment: Several questions touched on promotions, potential competition, and the robustness of denim as a core product, with management expressing confidence in continued rational promotions and denim momentum.
Revenue increased 19% compared to the prior year to $505 million, driven by sales from the 64 new stores opened over the last 12 months and consolidated same-store sales growth of 8.4%.
β John Hazen, CEO
We estimate new stores on average will generate approximately $3.2 million in annual sales and pay back their initial investment in less than 2 years.
β John Hazen, CEO
Forward Guidance
Boot Barn reaffirmed a strong full-year guidance framework anchored by 70 net new stores in Fiscal 2026 (12%-15% unit growth), a 6% same-store-sales outlook, 50.6% merchandise margin (up 50 bps YoY), and gross margin of ~37.7% of sales. The company projects $2.235 billion in total annual revenue and $219.6 million in net income ($7.15 EPS) for FY2026, with capex of $125-130 million and an effective tax rate of 26%. For the third quarter, Boot Barn guided to about $700 million in sales, 4.5% same-store sales, 49.7% merchandise margin, 38.8% gross margin, and $2.59 EPS. Management acknowledged macro uncertainties and tariff-related cost dynamics, signaling a plan to implement selective exclusive-brand price increases post-holiday if tariffs persist. They also highlighted a robust online growth trajectory, continued expansion of exclusive-brand websites (Cody James and Hawx) to magnify brand storytelling and funnel traffic to stores, and a continued focus on AI-enabled search and merchandising optimization. Assessment: The outlook is achievable if the macro environment remains stable and the mix-rebalancing from tariffs remains manageable; upside hinges on continued strength in denim and exclusive-brand performance, successful store openings, and the effectiveness of AI-driven online monetization and in-store integration. Key monitorables include: (i) sustained comp momentum into 2026 holiday, (ii) margin resilience amid tariff headwinds, (iii) online penetration trends and ROAS from paid channels, and (iv) real estate productivity as unit growth persists toward 1,200 stores.
Competitive Position
Company
Gross Margin
Operating Margin
Return on Equity
P/E Ratio
BOOT Focus
36.44%
N/A
N/A
N/A
BURL
43.80%
8.74%
6.51%
45.73%
BKE
47.40%
18.40%
9.45%
13.73%
CRI
48.10%
0.69%
0.03%
1,237.29%
CTRN
37.60%
-3.76%
3.37%
15.30%
Gross Profit Margin
Operating Profit Margin
Return on Equity
P/E Ratio Comparison
Investment Outlook
Boot Barn's QQ2 2026 results reflect a disciplined expansion strategy under a Stores-First operating model, supported by a compelling growth thesis, robust e-commerce momentum, and a clear path to higher margins through exclusive-brand penetration and cost mitigation strategies. The TAM expansion to $58B and the 1,200-store target provide a substantial long-term growth runway. Near term, the company faces tariff-driven cost pressures and macro headwinds, but management has demonstrated a proactive approach to pricing, cost containment, and inventory management to preserve margin. The combination of strong top-line growth (29% YTD net sales growth is not explicitly stated here but implied by segments) with expanding merchandise margin suggests improving profitability if the macro backdrop remains manageable. Investors should monitor: (1) the trajectory of SSS in H2 FY26 as macro headwinds persist; (2) the effectiveness of exclusive-brand price adjustments post-holiday; (3) the translation of online/channel investments into incremental traffic and conversion; (4) margin progression from higher exclusive-brand penetration and cost-mitigation strategies; (5) real-estate deployment and store-productivity evolution toward the 1,200-store horizon; (6) tariff developments and their impact on gross margins and inventory costs. Overall, Boot Barn's strategic levers and growth trajectory position it as an upside-to-base-case opportunity for consumers of Western/workwear and denim, provided it maintains tight cost controls and continues to execute its store-expansion and omnichannel initiatives.
Key Investment Factors
Growth Potential
TAM expansion to $58B and a target of 1,200 stores create a significant growth runway; new-store economics (~$3.2M annual sales, <2-year payback) support accretive unit economics; exclusives (41% of sales) and exclusive-brand websites (Cody James, Hawx) offer higher-margin storytelling and customer acquisition; e-commerce and AI initiatives (improved search, Cassidy assistant) fuel omnichannel growth (~14.4% online comps; online share of online sales ~75% via bootbarn.com).
Profitability Risk
Tariff-related cost pressures and potential need for exclusive-brand price increases post-holiday could compress margins if cost mitigations falter; macro consumer sentiment remains uncertain and could temper SSS; store expansion cadence (12%-15% annually) imposes operating-scaling risk and potential dilution if store-level execution falters; competition in the Western/denim niche could intensify promotions or capacity constraints; reliance on real estate availability in high-quality markets.
Financial Position
Balance sheet shows solid asset base with total assets of $2.256B and stockholdersβ equity of $1.205B; cash $64.7M and total debt $667.95M resulting in net debt ~$603.22M; inventory at $855.1M, up 20% YoY, reflecting new-store and exclusive-brand growth; strong liquidity from unused revolving credit facility ($0 drawn).
SWOT Analysis
Strengths
Largest Western retailer in the U.S. with broad geographic reach and a 1,200-store target, supported by a diversified product mix across ladies, men, denim, work boots, and workwear.
Strong omni-channel momentum (e-commerce +14.4% in Q2; bootbarn.com represents ~75% of online sales) and AI-enhanced customer experience (AI search, Cassidy assistant).
Exclusive-brand strategy with 41% penetration, led by Cody James and Hawx, plus dedicated brand websites to drive storytelling and traffic to Boot Barn stores.
Robust new-store economics (~$3.2M annual sales per new unit with payback <2 years) and a sustained tailwind from new-store openings (64 opened in last 12 months; guided 70 in FY26).
TAM expansion to $58B enhances long-term growth potential and supports a higher store-count target.
Weaknesses
Elevated inventory levels (up 20% to $855M) as a result of higher store counts and exclusive-brand growth, potentially pressuring working capital and markdown risk.
Debt load remains meaningful (net debt ~ $603M) with interest-rate sensitivity and tariff-driven cost dynamics.
Tariff exposure and potential need for price increases on exclusive brands post-holiday could compress margins if mitigations fail.
Dependence on real estate and store openings; execution risk as unit growth accelerates toward 1,200 stores.
Opportunities
Expanded TAM drives incremental market opportunity and potential offline/online cross-sell (denim/dressy western wear and exclusive-brand categories).
Exclusive-brand sites (Cody James, Hawx) enable direct-to-consumer storytelling and potential for higher-margin product; potential for broader exclusive-brand portfolio rollouts (e.g., Cheyenne).
AI-enabled search and merchandising optimization to enhance conversion and AUR across channels.
Increased share of online traffic and paid-channel efficiency (ROAS >4) improving comp online and total sales mix.
Threats
Tariff volatility and geopolitical shifts impacting landed costs and margins; potential for higher exclusive-brand pricing pressure and consumer reaction.
Macroconsumer headwinds, including discretionary spend softness which could dampen comps in the back half of FY26.
Competition in the Western/denim category and potential promotional intensity during the holidays could compress margins and erode share.