Helen of Troy Limited

Helen of Troy Limited is a global consumer products enterprise that markets a diverse array of goods across the United States Canada Europe the Middle East Africa the Asia Pacific region and Latin America The companys operations are structured into three primary divisions Home Outdoor Health Wellness and Beauty The Home Outdoor segment provides a variety of household essentials including kitchen tools storage and organization solutions cleaning items baby feeding and nursery products insulated drinkware and food containers and technical outdoor gear like backpacks and luggage Within the Health Wellness segment offerings include health monitoring devices such as thermometers and blood pressure monitors air quality appliances like purifiers heaters and humidifiers and water purification systems The Beauty division focuses on hair care supplying grooming brushes styling tools decorative accessories and a range of shampoos conditioners and styling products Helen of Troy distributes its products through an extensive network that encompasses mass merchandisers drugstore chains warehouse clubs home improvement centers grocery stores specialty retailers beauty supply outlets ecommerce platforms wholesalers and various distributors in addition to directtoconsumer sales Notable brands under its umbrella include OXO Hydro Flask Osprey PUR Honeywell Braun Vicks Drybar Hot Tools Revlon and Bed Head Incorporated in 1968 the company is headquartered in El Paso Texas