Byrna Technologies Inc's Q4 2024 results marked a significant milestone with a record revenue of $28 million, reflecting a remarkable 79% increase year-over-year. This growth is attributed to a successful shift in advertising strategy along with improved direct-to-consumer sales through online platforms such as byrna.com and Amazon. The company achieved net income of $9.7 million, shifting from a prior-year loss of $0.8 million, bolstered by income tax benefits stemming from the release of tax valuation allowances.
Management emphasized a strong operational focus, highlighting a robust 62.8% gross profit margin and effective cost management as key contributors to profitability. The forthcoming compact launcher product launch and retail expansion efforts, including partnerships with Sportsman's Warehouse, position Byrna for continued growth and market penetration, especially in the less lethal defense industry.