Monster Beverage Corporation

Monster Beverage Corporation through its subsidiaries engages in development marketing sale and distribution of energy drink beverages and concentrates in the United States and internationally The company operates through three segments Monster Energy Drinks Strategic Brands and Other It offers carbonated energy drinks noncarbonated readytodrink iced teas lemonades juice cocktails singleserve juices and fruit beverages readytodrink dairy and coffee drinks energy drinks sports drinks and singleserve still waters and sodas that are considered natural sparkling juices and flavored sparkling beverages The company sells its products to bottlers fullservice beverage distributors as well as sells directly to retail grocery and speciality chains wholesalers club stores mass merchandisers convenience chains drug stores foodservice customers value stores ecommerce retailers and the military and concentrates andor beverage bases to authorized bottling and canning operations It provides its products under the Monster Energy Monster Energy Ultra Monster Rehab Monster Energy Nitro Java Monster Muscle Monster Espresso Monster Punch Monster Juice Monster Monster Hydro Energy Water Monster Hydro Super Sport Monster HydroSport Super Fuel Monster Super Fuel Monster Dragon Tea Reign Total Body Fuel and Reign Inferno Thermogenic Fuel as well as NOS Full Throttle Burn Mother Nalu Ultra Energy Play and Power Play stylized Relentless BPM BU Gladiator Samurai Live Predator Fury and True North brands The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012 Monster Beverage Corporation was founded in 1985 and is headquartered in Corona California